Corporate Video Production – Quality Is More Important Than Quantity

Some interesting facts first; by 2019, video content accounted for 55% of online traffic, and this will increase to 77% by 2020 according to research & survey. 64% of viewers watch more than three quarters of every video they stumble on and 93% share the same according to ComScore. Without even going further, it is obvious video production is the future of corporate communication, whether in education, branding or advertising.

So, how would you leverage this as a company? You have to make client-pleasing productions. Here are a few tricks on how to ace it with this innovative communication tool:

1. Bank on Professional Expertise
You might have in-house shooting equipment, but without prerequisite training and exposure in this field, you are not going to create quality videos. An expert not only brings in objectivity, fresh ideas and technical expertise in handling equipment but also provides expert advice on how to bring your story to life on the screen.

2. Script is the King
You need to brainstorm and get in as many ideas as you can. If possible, hire a script writer to outline these ideas into a logical sequence. You need to have an idea of what the final product will look like. A script is a roadmap to a successful film and without it your campaign is doomed to fail.

3. Define the Audience
If you are a toy manufacturer, your marketing format will not be the same as that of a furniture supplier. You can use 2D/3D animations to capture the imagination of kids, but explainer content might be better suited to target adults. Whatever the case, you must know your audience’s aspirations and make sure you convince them that using your products and services is the best way to fulfil them.

4. Tell One Story Convincingly
Captivating content is always short and to the point. If you are creating an explainer video about a new product, avoid marketing the brand because viewers are more interested with the new item than your company. In essence, make sure you have a specific message in your production. If possible, include a true story about a customer whose life has been changed by your product and include them there.

5. Learn From the Best
In film making, it is allowed to adapt other marketers’ styles as long as you don’t infringe copyright. Look at the best commercials in your niche and try to come up with a script along the same lines without being too obvious.

6. Optimize for Search Engines
As a rule of thumb, you must optimize your keywords in the content before launching the commercial. This will help it rank highly for your targeted keyword. What’s more, you must promote the video on social media, YouTube and other platforms.

There you have it; all you need is a professional video production company that understands your business to oversee the process.


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